DDCA 1→20 Content System

Step 1 Source Idea

Step 2 Angle & Audience

Step 3 20 Assets

Step 4 Publish Plan

What is your source idea?

Every week, DDCA generates something worth sharing. Pick the type of moment, then describe it in one line.

Describe your source idea in one sentence

School year moment / timing

How this works

Pick a real moment from this week at DDCA — the more specific, the better
A student name, a program name, or a specific detail makes every asset stronger
You don't need the content created yet — just the idea. The system builds the asset list.

Who is this for and what do you want them to feel?

Select all audiences this content should reach. Each one unlocks specific assets in the next step.

Primary audiences

Prospective families

Current families

Donors & supporters

Church partners

Faculty & staff

SF community

What should they feel or do after seeing this?

Inquire / book a tour

Apply or re-enroll

Give to the annual fund

Share with a friend

Feel proud / connected

Attend an event

Core message in one line (what does this story prove about DDCA?)

Any key details to weave in? (names, programs, quotes)

All 20

Social

Web

Event

Donor

2-week publish plan

How to deploy your 20 assets across two weeks without overwhelming any single channel. Day 1 is the day you capture or finalize the source content.

Mon

Tue

Wed

Thu

Fri

Week 1

CapturePhoto/video on campus. Gather quote. Write source doc.

InstagramReel or carousel. Lead post from the source idea.

WebsiteBlog post or story page published. Share to Google Business.

EmailAcademy News feature OR admissions nurture email send.

FacebookLong-form post + parent share prompt. Stories cross-post.

Week 2

InstagramStudent spotlight or behind-the-scenes follow-up Reel.

HubSpotProspective family nurture email referencing the story.

SocialTestimonial graphic or quote card. Pinterest if active.

DonorStewardship note or impact story email to mid-level donors.

RepurposePull best-performing asset into Info Session slide or admissions packet.

The 3 rules of the DDCA content system

One source, many surfaces

Never create a piece of content from scratch if a source idea can generate it. Every event, every student moment, every teacher story is a source.

Every asset serves a funnel stage

Before publishing anything, ask: is this for Awareness, Interest, Application, Retention, or Donor cultivation? The answer determines the CTA and the channel.

Capture first, publish second

The Comms Coordinator's job on Day 1 is to get the raw material: photo, video, quote, story notes. Everything else can be created from that. Don't publish the day of — let the asset breathe and improve.

Your source idea this cycle